Lifetime Achievement Award

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Richard Edmund Singh

Title: EVP/CFO Royal Star Premium (Promotions) Company, Ltd.
Industry: Advertising and Marketing
Type of Organization: Advertising
Major Product/Service: For over 38 years we have been providing retailers and wholesalers with customized loyalty programs. We have had the privilege of working with retailers of the year and countless warehouses including Fleming, United, Super Value and CNS. I have had the privlege of working with Royal Star Promotions for almost 40 years, and the company has been in business for over 50 years. We've seen a lot of changes in the advertising world. We have developed a superior short/longterm customer reward program called VIP Rewards. It is the perfect marriage between tangible and electronic programs. VIP Rewards plays like a game but engenders loyalty, reducing split shopping and increasing average transaction size, with proven results. Customers collect stamps and redeem them for in-store certificates with very high values- up to 10% reward. Unlike points that never expire, these custom stamps do. This program is fully customized and can be used in 13/26 weeks or more. There are bonus stamps days, instant wins, and draws. We provide extraordinary trim, set-up, staff training, weekly control reports, and social media support. Visit us on Instagram, Facebook, Youtube, and LinkedIn: ROYAL STAR PROMOTIONS.
Expertise: Richard has 38 years of experience in sales and advertising. He also works as a motivational speaker, life coach, mentor, and personal trainer. Moreover, as a model and actor he has had the privilege of working with many talented artists, studios, and corporations. As a motivational speaker, Richard has presented to thousands in large venues from Maple Leaf Gardens, Copps Colliseum and Sky Dome.
Geographic Area of Distribution: National
Affiliations: CPSA, CFC, Canfit, IMTA, CHUM Voice Over, Orange Models
University/Degree: B.A., Ryerson University, 1985
Hobbies/Sports: Tennis, fitness, time with his family, including his grandchild Haven Skye
Spouse: Lori Ann Singh
Married: Married in 1989
Children: Lauren Alycia Hiller (Jared), Jordan Richard Alexander (Amanda); Grandchildren include Haven Skye
Work History: Acklands Motorite; Delmar Custom Brokers
Honors & Awards: IMTA 2016 On Camera Host Award: CPSA with Distinction; Lifetime Acheivement Award
Career Accomplishments: Career Royal's VIP Rewards Progam has helped thousands. As a motivational speaker I have had the privilege of speaking to thousands in large venues including Maple Leaf Gardens, Copps Colliseum and Sky Dome. Moreover as a model and actor I have had the privilege of being on Top Million Dollar Agent and working with many talented artists, corporations, and studios, including Cineplex Vip and Sunlife. Too, as one of Jehovah’s Witnesses I endeavour to uplift with Bible Education and am heavily involved in this non-profit work. I truly enjoy mentoring and helping individuals self-actualize and even secure the right employment. People are my passion and my mantra is never rust!